For any movie to be successful the most important component is the pre release and post release publicity. If that is not proper, even the best of movies end up as failures at the box office. In Bollywood, the promotion budget for a film is higher than the making budget especially in the cases of small and medium budget flicks.

Apart from the money aspect, creativity also plays a key role. New ways are often explored to grab the attention of the people and thereby increase the chances of good openings on release day. The upcoming release ‘Geetha Govindam’ featuring the radical stud Vijay Deverakonda and the Kannada Hudugi Rashmika Mandanna is garnering good attention.

Now, the makers have decided to take it to the next level with a new way of publicity. Well, it is heard that they would be releasing the deleted scenes in YouTube even before the film’s actual release. So far, films have released deleted scenes post their arrival in theatres but ‘Geeta Govindam’ is setting a new trend. Let us see how this works.