If you are the owner of a TV channel or even a staff member of it, you cannot stop grinning and feeling on cloud nine if any of your programs is clocking some really good TRPs. In fact, the entire crux of the TV business runs on TRPs and the channels keep doing all possible stunts to ensure they get the best TRPs.

Given that situation, one channel has been witnessing some remarkable spikes of TRPs since the last few days. We are talking about the MAA channel and the reason for that is, it is last four days of the much talked about reality show ‘Bigg Boss 2’. The TRPs are shooting up more than normal and this is delighting the channel owners.

Usually MAA TV has highest TRP due to Bigg Boss between 9.30 pm to 11 pm and weekends are simply crazy because the TRPs spiral upwards like anything. But since the last two to three days it has gone to a new range because the show is coming to a climax. They are confident this week is going to be like this and are celebrating in a big way.