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Artificial Publicity For Taxiwala

By - November 09, 2018 - 08:30 AM IST

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For any film to grab attention among the public, it is important to have the right kind of promotional strategy and if publicity is not happening rightly, even a good content will fail to click at the box office. Normally, the teams come up with some realistic USPs to promote their films but here is an interesting update.

Lately, a news has been making rounds about Priyanka Jhawalkar, the heroine of the movie ‘Taxiwala’ revealing how she drank for the first time because she had to be part of a scene which required her to look drunk. So, as long as the scene shooting was on for few days, she mixed Vodka in Minute Maid and drank it.

Keeping aside whether this happened for real or not, here is the thing. Many are saying instead of focusing on the right kind of hype the team of ‘Taxiwala’ is trying to create buzz by this news. They strongly feel this is not going to create any great mileage. The film is due for release on November 17th so let us see what they come up with.