SSMB28 marks the third collaboration between actor Mahesh Babu and director Trivikram. The film is set to begin production soon, with co-producer Naga Vamsi providing details on the cast and production schedule. The team aims to complete filming within seven months and has set a release date of August 11, 2023.

As previously reported, Pooja Hegde will star as the female lead in the film. Naga Vamsi also confirmed that Sreeleela will be joining the cast as the second female lead.

Sreeleela's career has been on the rise following the success of her recent film "Dhamaka." The film's score will be composed by Thaman, and it is currently referred to as #SSMB28. This is the third film collaboration between Mahesh Babu and Trivikram, with their previous two films together being "Athadu" and "Khaleja".