When you are planning to make a film you also cater a separate budget for the publicity and promotion. Based on the scale of the movie, the promotion budget is planned. It is also upto the filmmaker to push the film aggressively to ensure it gets the due reach.
This is something the tough taskmaster S S Rajamouli knows very well and that is why he was able to get the best results for his magnum opus Baahubali. Now, another movie is also grabbing headlines purely for its publicity quotient and this despite the fact that it is just a small budget flick.
We are talking about the movie Sankarabharanam and many are saying that they have never seen such aggressive publicity for that category of film. Due credit goes to the star writer Kona Venkat who has been the father of this project and the film’s hero Nikhil Siddhartha. The film is releasing today.