In the South cinema circuit, Tollywood occupies the first place in terms of making standards or production of films. It is immediately followed by the Kollywood circuit and right now, it looks like the Bollywood folks have begun concentrating more on the Kollywood and its flavor.
The quantity of Hindi movies being played in Tamil Nadu has increased significantly in the last decade. At the same time, big Bollywood flicks like Ra.One,Chennai Express, 2 States have included a Tamil element which wooed the Thambis. Recently, actor Abhishek Bachchan was in Chennai and he is also speaking about Tamil cinema.
The analysts say for a long time Hindi movies didn’t run properly in Tamil Nadu so in order to break ice the Mumbai circles have chosen that line. And now that the result is coming positively, they have increased their focus. Just like how our people use Pawan Kalyan in Tollywood to the fullest, they are using Tamil elements and Superstar Rajini factor in Hindi to gain more presence in Kollywood.