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Swamy Ra Ra Song For Mahindra Ad

By - July 22, 2015 - 05:17 PM IST

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There are those songs which become chart busters overnight and their power is such that even after the film has come and gone, these numbers keep getting played in different occasions. Now, one song from a Telugu hit movie has struck a chord with a giant corporate.

We are talking about the title song of the hit movie Swamy Ra Ra and this is now being heard in the Mahindra bike ad. Of course, the song is being used for the Telugu version but it has given a new appeal to the ad and caught the attention of the viewers. This song had the same magic when the film was running.

Using this for a national brand though for local promotion is something great and due credit must be given to the music director M R Sunny who gave some interesting tunes. If this approach clicks then it will not be a surprise to see few other corporate brands borrowing some hit tunes from Tollywood.
 

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