This year is very important for the Telegu film industry or the Tollywood of the south as this year has seen the release of many blockbuster movies and some are yet to release. The Telegu film industry has really evolved a long way from the past. Now more and more people are interested in these movies. Moreover, these movies are also very high budgeted movies. These movies now have very high quality graphics and the outdoor locations are mainly scheduled in the foreign countries. We have seen high class graphics in Rajnikant’s robot which was made in both the languages Telegu and Hindi. Moreover, the actors are also paid a huge amount of money. Following the footsteps of Bollywood, top class heroines have also been employed for item dances and payments are also big. Even for a few minutes of special appearances, a huge remuneration is paid. Previously, many talented actors from the south have shifted their focus from Telegu movies due to under payment. People have started watching these movies from all over India even with subtitles. Bollywood and other industries have copied many south Indian Telegu movies and have produced blockbusters. So it is clearly seen that this industry is going to give a big competition to other industries as well.
Introduction
Even before its release, the film Yevadu has really created a sensation. It is a star studded film with the film stars Ram Charan Teja, Shruti Hassan and Amy Johnson. It is a romantic thriller. The writer as well as the director of this film is Vamsi Paidipally. We are eagerly waiting for the release of the film on 31st of July. It is a common belief of people that two big films cannot run simultaneously. But according to Telegu producer Dil Raju, it is an incorrect belief and he hopes that this film will run successfully along with another big budget film Attarintiki Daaredhi. He also stated the examples of two Bollywood films Lagaan and Gadar: Ek Prem Katha. They were also released on the same day and they both were massive hits. He hopes that these two films will also run successfully like those two films. We all know about Bollywood Salman Khan and he has highly praised Ram Charan Teja’s dance in this film. He was filming in the same city and paid a visit in the sets of the film Yevadu. Another interesting fact is that, the film will release on the same day as Magadheera of the same actor which was a blockbuster hit four years ago. The film’s release has been postponed by a few days due to some technical problems. Previously it was scheduled on 25th of July.
Development of the Project
The launching date of this film is December 9th at 2011. Shooting started on April 27th. The film is being released in three languages. It is dubbed in Tamil and Malayalam. So it’s really being released at huge. The film is said to be a police drama. It was previously posted on tweeter. The producer of this film Dil Raju stated that the film was finally completed on 22nd July and it is all set to release on the 31st. He also stated that his production has only done family dramas but as this is an action thriller, it will definitely give his production house a new dimension along with taking it to the next level. He stated that the film is to be released on 31st July because Ram Charan Teja’s another film is scheduled on 6th of September. So this has to be released on that date. He even hoped that this film will definitely be a very big trendsetting movie. Another attraction of this film is another actor Allu Arjun’s 15 minute cameo role. Though he will not be seen on screen for a longer time, but those few minutes are still adding an extra dimension to the film. A teaser of this film was released on 27th march 2013 as a birthday gift to the hero of this film Ram Charan Teja. Initially, the female lead of the film was Samantha. But due to some reasons she opted out of the film and Shruti Hassan was replaced.
Lead Actors and Actresses
The lead actor and actress of this film are Ram Charan Teja, Shruti Hassan and Amy Johnson. Both the first two actors are immensely talented as they have inherited it from their parents. Teja’s father is none other than the great Chiranjeevi. Chiranjeevi has stated earlier that it was his son’s great luck to get the offer of this movie and he will surely give his best. Shruti Hassan is the daughter of Kamal Hassan. So it is clear that both of them are very much talented and have given their best in this film. Moreover, Ram Charan Teja has given many blockbusters. His first film was a huge success in the industry and since then he did not need to turn back. The other lead actress is very famous in both the south Indian film industries as well as in Bollywood. She has debuted her Bollywood career with the film Luck which was a more or less successful in the industry. She is also very talented in singing and have also performed in many concerts and have recorded a song with Dhanush which became worldwide famous. Another lead heroine has just started her career. She was a beauty pageant winner and has debuted in a Tamil movie. Her second movie was in Bollywood and now she will debut in Telegu with this movie. Another popular heroine which has a cameo role here is Kajal Agarwal. She will appear on the screen as another cameo actor Allu Arjun’s love interest. Though some are a little disappointed in the cameo role of Allu Arjun or popularly known as Bunny, the director has quoted that his small role will also be very important and it is a vital scene of this movie. Allu Arjun is the cousin of Teja and they are very close to each other both in the film and in real life also. Bunny has also given many popular and Chartbuster films in Tollywood and Kajal Agarwal needs no mention as she is very famous both in Tollywood and Bollywood.
About the Director
The director is a famous celebrity person in the Tollywood film industry. He is very talented and has given hits like Vrindavanam. In some other movies, he has worked as assistant director. His first movie was a huge blockbuster in Tollywood. This movie has evolved way past his debut movie which was famous but was also not up to the mark according to his talent.
Music of the Movie
The music launch of this film was star studded. Versatile actor and Teja’s father did the music launch. The first two CD was a gift to Ram Charan Teja and his brother Allu Arjun. The music director of this film is Devi Shri Prasad. It is hid first venture with the director of this film and Teja. Music of this film was officially launched on the first of July 2013. A critic has praised his effort and has stated that all the songs are very fresh and youthful. They have really portrayed his versatility. He has composed all the songs according to his basic style. Some of the songs of this movie have already become blockbusters. The total number of songs in this movie is six and all sung by very well-known singers in this industry. The song list comprises of two romantic ones, one sad solo and two mass numbers. The total length of the music track of this film is 28 minutes long. Some of them have also given Ram Charan Teja a chance to show his dancing capabilities. Ayyo Papam, Cheliya Cheliya and Nee Jathega will really touch our heart with their melodies.
Other Attractions of This Movie
So far, the movie has really attracted many people who are eagerly waiting for this movie so that they can watch it. The distribution rights have been given to Geetha Arts in the East Godavari, West Godavari and the Karnataka region. In Vizag, Srikakulam and Vijayanagaram, the distribution rights are obtained by Dil Raju and joint distribution has been given to Geetha Arts and Dil Raju for throughout Nizam region. Nellore has been bagged by Leela Mohan Reddy. NV Prasad will distribute throughout Ceded. This movie will also be released in the Australia and UK. For Australia, the distribution rights has been given to the Logan Entertainments and in the UK, the same has been authorized to Colors Media Entertainment Ltd. So it is clearly seen that the movie will really create a worldwide name with its official release.
Conclusion
We wish all the best for the grand success of the movie and are eagerly waiting for its release in the cinema theaters. The movie is also important for all the casts and crew of it. Hope the movie touches the heart of the common people who are the best critics above all.