As time changes many new technologies are discovered. The same trend is also followed in the film industries and thus the industry has also evolved a lot from the past and thus many new technologies have been taken forward in making the films as well as promoting them as now a day the success of each and every film is measured through the money it makes from its box office collection. The same trend is followed in the Telugu movie industry also and thus many hit films have made the way into the Chartbusters of all times.
About the movie 1 (Nenokkadine)
The filming of the movie had started quite a long time back but the film took near about two years to complete all the essential formalities and is all set to release on 10th of January 2014. The upcoming tollywood cinema has hero none other than Mahesh Babu who is not only famous throughout the South but also all over India. The female lead Kriti Sanon is a newcomer in this industry and thus the film will be her first in the industry. Another important fact about this film is that the film has cast Mahesh Babu’s son in the film and he will be portraying in the character of the lead actor’s childhood. The audio launch of this film had been done and thus the film is doing some major work before its airing date.
The marketing strategy of 1 (Nenokkadine)
The film is quite unique in its marketing strategies as this film will have two audio releases which are new in this industry. The first one was held in India and the second release is scheduled to happen in the United States of America. Moreover the trailers have also been released at a separate event and all these measures have been taken keeping in mind to carry on the hype about this movie. Moreover free audio CD’s were also distributed at large to all the viewers who have been present at the music launch event. Some other items like caps, key chains and so on have also been distributed along with the CD’s. Moreover, a new app has also been developed for the promotional purpose of this movie. The app has been immensely popular and at present it has crossed a record of 10k downloads. The app is available on the Google playstore. Now a day owning an Android mobile is in the trend and everybody has one in their hands and this fact has made the app very popular. The app of the reality sows has been the trend for the Bollywood for quite some time now and the crew members have grabbed this opportunity to make the film famous. Moreover, though somewhat negative, but the poster of his film has also drawn much attention. The poster depicts a man walking on a beach and a woman following his footsteps in her four limbs. Though the poster somewhat portrays female slavery, but the director had made it quite clear that it had been developed keeping in mind the concept of the film.
Conclusion
The cast and the crew members have thus taken all the necessary measures to promote the film and the film is also released at a holiday time in the state and thus no doubt will make a good impression on the people.