Ice bucket challenge has been going viral over social media this month, an activity of dumping a bucket of ice water on someone’s head to promote awareness of the disease amyotrophic lateral sclerosis there by encouraging donations to research. From Hollywood to Bollywood Ice bucket challenge has reached Tollywood now with stars like Hanshika Motwani, Nikhil Siddhartha, Lakshmi Manchu, Rana Daggubati, Harshvardhan Rane ,Sunny Leone, Karthika Nair , Jwala Gutta and Shreya Goshal have taken ASL Ice Bucket Challenge and has requested their fans to donate. The Ice Bucket Challenge has already generated 40 million dollars in funds worldwide, but it is not welcomed by all “Dumping ice on you isn’t going to change anything, consider donating to this cause and raise awareness about ALS “said Ileana D’cruzz . Hansika became the first celeb to take up the challenge and to post the video on Facebook, Hansika also donated money for the cause of creating awareness.
The origin of the idea of dumping cold water on one’s head to raise awareness is unclear
A challenge of unknown origin called “Cold Water Challenge “became popular on social media. The National Fallen Firefighters Foundation supported the Cold Water Challenge popularizing it during early 2014 to raise funds as a spin off to polar bear plunge, The challenge first received media attention in the united states on June 30, 2014, when Morning drive a program aired on Golf channel televised this social media phenomenon, and made a live on air about ice bucket challenge. On NBC’s The Today Show Matt Laurer did the ice bucket challenge and it was followed by golfer Chris Kennedy and then challenging his cousin Jeanette Senerchia of Pelham New York, whose husband fought ALS for 11 years and Kennedy was the first to focus the freezing fundraiser on ALS research. Former baseball player for Boston Pete Frate’s became an initial focus of the challenge and helped in strengthening focus on ALS.
Rules of Ice bucket Challenge
People have to record a video within 24 hours of being challenged announcing their acceptance and pouring a bucket of ice water over participants head.
The ice water bucket challenge became viral even becoming a pop culture phenomenon with numerous celebrities, politicians and everyday people posting videos through social networks leading Mashable to call the phenomenon “The Harlem Shake Of this Summer “. More than 739,000 new donors have given money to the association, before this awareness to amyotrophic lateral sclerosis or ALS was relatively limited, ALS also known as Lou Gehrig’s disease after the famous baseball player diagnosing with the disease in the year 1939, after the ice bucket challenge hits to Wikipedia article grew from 8,000 to 40,000.
Ice bucket challenge has met with a lot of criticisms recently accusing it of being self congratulatory, being marketed as for fun rather than stressing the importance for donating money to charity. The debate towards ice bucket challenge will grow, but we can’t ignore the fact ice bucket challenge has made an significant importance towards the awareness of ALS