Allu Arjun, Manchu Manoj, Anushka, Lekha Washington
- BannerSri Venkateswara Creations
V S Gnanasekhar
Shobu Yarlagadda, Prasad Devineni
- Audio release date
Vedam story at a glance
Vedam is the story of 4 individuals - Cable Raju (Allu Arjun) - a slum boy who aspires to become rich, Vijay Chakravarthy (Manchu Manoj) - an aspiring rock star, Ramulu (Nagayya) - a handloom weaver, Saroja (Anushka) - a prostitute who wants to launch her own brothel company. All of them meet in a hospital in different situations. And then terrorists try to take hold of the hospital. What happens in their lives that night forms the rest of the story.
Vedam was an honest attempt by Director Krish. The movie was praised by all and received good critical acclaim too. Allu Arjun, Manoj and Anushka had gone extra mile to reduce their remuneration and made the project possible. In commercial prospect, the makers of the movie managed a breakeven.
This is the first combination of Allu Arjun and director Krish. Krish had just directed one movie before that (Gamyam with Allari Naresh and Sharwanand).
Allu Arjun, Anushka and Manchu Manoj had slashed their remunerations for the movie to make it financially feasible.
Anushka for the first time played the role of a prostitute in the movie.
The movie went on to receive several awards.
Some notable awards include:
- Nandi Award for Best Feature Film – 2010
- 2011 Filmfare Awards South
- Best Film – Shobhu Yarlagadda & Devineni Prasad
- Best Director – Radhakrishna Jagarlamudi (Krish)
- Best Actor – Allu Arjun
- Best Actress – Anushka Shetty
Allu Arjun plays the role of a cable TV guy in the movie. As a part of the movie promotion, he had given cable connection to a house in Hyderabad slum.
Manchu Manoj was reportedly hurt when his role in the movie was trimmed. He openly expressed his dissatisfaction. He insisted on displaying his name as ‘Guest Appearance’ in the movie titles.
The movie had to face the wrath of Telangana activists while shooting at Vikarabad. They had damaged the shooting buses and equipment. As a result, the movie unit had to call off the shooting at that moment.