You would relate to the business of cinema based on the collections made at the box office and when it comes to small screen circuit, you would relate it according to the overall TRP ratings. But have you ever heard of a TV channel suddenly getting a huge number of subscriptions?
Well, it has happened now and the channel in discussion is the Malayalam channel Mazhavil Manorama. You must be wondering why we are talking about a Kerala based channel here. Well, the reason for that is the magnum opus Baahubali. The film had its first ever world TV premiere in this channel.
As a result, the online subscriptions and connections recorded a phenomenal number. Interestingly, even many non-Malayalis also subscribed and watched the movie online through live streaming. As a subsequent advantage, the TRP for this movie also is expected to touch record figures.