Some of you would strongly believe that star power is sufficient to ensure success at the box office. But those days are no more because audience has become smart and more demanding. They are looking at content and variety in the subject and all the formulaic entertainers are biting the dust in no time.
So, the trade pundits are suggesting a new concept for success in Tollywood. They are vouching that Experimental Entertainers are the way forward. Apparently, they also clarify that having only entertainers would not work or having only experimental subject as focus will also not work.
What needs to happen is a blending between both the subjects and only then the success rate will be high. The best example for that is Bhale Bhale Magadivoy, Swamy Ra Ra which are experimental entertainers and another category is Drushyam which is an experiment with strong depth.