There is a very good reason why film celebrities are roped in to endorse products and brands. Whenever they come forward to become its face, the business grows by volumes. Of course, it all matters as to who is the celebrity and what kind of following he/she has among the general public.
In lieu of that, speed director Puri Jagannadh has become responsible for a zoom in the sales of a book. Apparently, Puri has endorsed a book titled as ‘After That Day…I Never Saw Her Again’. He gave a positive response in the form of a tweet in his handle and also took a selfie with the book’s author.
That boy’s name is Arun Bhimavarapu and as a result, sales of this novel have boomed in Andhra Pradesh, Telangana, Tamil Nadu and Karnataka. You might be wondering how come so many states. This is because Puri has lot of followers in these four states and his caliber is highly respected by cine buffs and others alike.