Generally when you discuss about industries apart from Tollywood, your attention would be more towards Bollywood, Kollywood, Mollywood and Sandalwood. Nobody really cares about the Oriya film industry called as the Ollywood. But now, the situation is changing.
Just like how other language actors and actresses look at Tollywood as the haven, a big star of Oriya industry is making his debut in Telugu. His name is Sabyasachi and his market in Oriya is 2 crores if his movie is utter flop. If it is a hit then it touches 5 crores collection.
In lieu of this, one Telugu producer is doing a bilingual in Telugu and Oriya with Sabyasachi and the Telugu title is Neerajanam. Here he is a new face but there it is not so. Hence, they are planning for the bilingual because minimum 2 crores revenue looks confirmed. Also, Sabyasachi’s remuneration will not be more than 25 lakhs so this looks like a profitable venture.