The business of cinema has gone through a significant transition and these days the fate of a movie is more or less decided by the first weekend of its release. So, whenever big budget flicks arrive, the star heroes focus on creating new records for the weekend. But that would not happen for one star.
He is none other than young tiger Junior NTR. He is arriving with the movie Nannaku Prematho but trade pundits have stated that he has to make do with only first day collections. The film is due for release on January 13th and from 14th onwards NTR will lose due to the arrival of the movie Dictator.
So, more than concentrating on creating new records, what NTR would be doing now is to focus on recovering the cost because the pre release business has happened with high prices. Another crucial aspect would be the talk. If it is anywhere near average the collections will sink.