Sentiments and thereby allegiance to rituals is quite common in Tollywood and normally that is noticed when they are commencing a project or doing something new. But right now, the entire Filmnagar circle is strongly contemplating on performing one ritual which would be in the best interest of the Tollywood circuit.
According to reports, they are preparing for performing a Shanti Homam in their most favorite and favorable place, the Peddamma temple in Jubilee Hills. The reason for this thought is due to the ongoing headaches and embarrassment being caused to the industry due to folks like Sri Reddy, Ram Gopal Varma, friction between directors and producers.
As such, Tollywood has earned a lot of pride and reputation in the last few years with their growth and success. Hence, some of the cine seniors feel the industry is struck by an evil eye and only a Shanti Homam can bring peace and harmony. In a way, the Sri Reddy issue has dragged the honor of Tollywood onto the roads.