Rowdy Hero Vijay Deverakonda has turned as a perfect businessman with his first venture as a producer. It is known that Vijay Deverakonda is bankrolling Meeku Maathrame Cheptha, under his own new banner.

Directed by Shammer Sultan, Meeku Maathrame Chepta has Tarun Bhaskar, Vanii Bhojan and Anasuya Bharadwaj as main leads. On the other hand, it is learned the pre-release business of Meeku Maathrame Chepta has already reached its highest level.

If gossips are to be believed, Vijay Deverakonda has bagged a whopping ‘amount’ with its pre-release business and it is said to be a ‘biggest’ figure.

“Yes, he has bagged a big and the figure is higher than his present remuneration” inside sources revealed. Though it is a small budgeted film, the brand ‘Rowdy’ is the main main reason for its pre-release business.