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Mahesh Kathi's Movement Against Big 4?

Mahesh Kathi is the face that became popular ever since he came out from Big Boss show. No channel is left behind without the appearance of him in debates. He shot to fame by making negative comments on Pawan Kalyan. Now he also started another movement. His new attack seems to be on Big 4 indirectly.

It is known that Big 4 are none other than Suresh Babu Daggubati, Dil Raju, Allu Aravind and Sunil Narang who have the theater power in Tollywood. 
Addressing the piracy issue, he established an idea of talking to mobile companies and allow the newly released films watch on mobiles directly by paying Rs 30 per an instance. His calculations say that producers and mobile companies can have fair share of big money with this as audience feel happy by saving money, time and effort in watching a film legally and eventually they keep away from pirated stuff.

Thus, Mahesh says that audience and producers can be benefited with this by keeping check to piracy. 
But many are saying that if this movement catches fire, then it will be a knock out blow for Big 4. We have to see what happens.
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