The movie has industry in India has gone through a dramatic change in the recent years. There has been a noteworthy development in the marketing of the movie due to the advancement of social networking, media and television. Now days the films are promoted in all possible means to a large mass of audience throughout the country. The promotions and the buzz created about a movie attract the audiences and make the movie a hit. Previously the regional films used to do good business in their area. But now they are crossing the regional barriers and reaching a larger sect of audience. The name of the south Indian movies, their superstars, actresses are very famous all over India. This popularity has given them the opportunity to promote the films all over India in such a way to guarantee its success.
The plan of small budget movies
There are two types of movie that are generally made one is the high budget movie and other is the small budget movies. The high budget movies has high backup money which allows them to shoot on costly and excellent locations, create an unique and outstanding sets, cast in big names, promote the movie in various ways. This creates a lot of hype and expectation among the people and they watch those movies and make them hit so the cost is easily recovered. A small budget film does not have that facility. They mainly depend on a good quality story for the films success. But sometimes a good story is not enough to attract the audience to the cinema hall. So in order to catch their attention, now days the small budget movies in tollywood are casting hit on screen pairs so that the audience has interest in watching the movie. The industry is superstitious and has no problem in repeating the formula that gives them success once.
The pairings
Sunil and Isha Chawla had a successful outing as a pair in the blockbuster action drama Poola Rangadu and this success has lead them to sign another movie Mr.Pellikoduku,the remake of the Hindi hit film Tanu weds Manu. This created a lot of hype surrounding the movie. Nikhil and Swathi has a very good pairing which lead to the success of their film Swami Ra Ra.the producers were impressed with their pairing and decided to cast them together again to assure the success of their next film Karthikeya which will be directed by the debutant director Chandu Mondeti.Nithiin was struggling to find success in the industry before being paired up with Nithya Menen in the film Ishq which was a huge box office hit which influenced the director Vijay Kumar Konda to cast them together again in his next project Gunde Jaari Gallanthaiyyende which become more successful and was the biggest hit of Nithiins career. Also the success of pair of Vishnu Manchu and Hanshika in the film Dhenikaina Ready has given them another opportunity to wave their magic in an upcoming untitled film.
Conclusion
The tollywood film industry is presently depending on repeating the hit pairs to connect with the audience and ensure success. The outcome of this strategy assures that this trend will continue.