Why name change for Manoharudu?

By - September 15, 2014 - 11:10 AM IST

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Shankar’s most prestigious and anticipated magnum opus Ai starring Vikram and Amy Jackson in the lead roles is all set to create sensations and break records. This film has been touted to release as Manoharudu till date. But, now the makers have changed their game plan.

They reportedly wish to go with the same name “Ai” even in Telugu. The film is gearing up for a grand audio release today in Chennai amidst Indian and Hollywood Superstars! The audio songs of the Tamil version are already out on iTunes and even celebrities are going all gaga over this AR Rahman musical. The audio of the Telugu version is also expected to release on the same stage. However, there has been no confirmation yet.

But, the sudden name change is said to be strategic marketing strategy from the makers. According to sources, they wish to go with the same ‘Ai’ brand name in the Telugu market. This makes the impression of the film more acute and sharp. Well, Shankar’s strategies always go right and hope he is successful even this time!

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