'Jyothilakshmi' Campaign In Novel Style

By - March 22, 2015 - 10:29 AM IST

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When you make a very good film, you might want to chill your heels expecting the crowds will come to the theatres and give thumbs up to what you made. But here is a dose of reality. The situation has become such that even the biggest of stars have to run around to promote their movie.

As a result, many filmmakers are coming up with different concepts to promote their movies. In that aspect, one Telugu film has become the talk of the tinsel town. We are talking about the movie Jyothilakshmi starring the charming beauty Charmme.

Apparently, this talented starlet has been going through a string of flops with films such as Prema Oka Maikam, Pratighatana but though Charmme did aggressive promotion, due to weak content, the film failed to click. However, it is heard that she has become quite serious about Jyothilakshmi as she has full confidence on this subject. The fact that it is being helmed by crazy director Puri Jagannadh adds to the confidence. Buzz is that a totally new concept is going to be introduced for the campaign strategy. The shooting is already on so it is only a matter of time before you will start experiencing the novel style.

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