It is imperative that you need a good budget for publicity and normally that is not so easy with small budget movies because everything happens with tight numbers. Sometimes, a blessing in disguise comes to them in the form of a controversy or something sensational.
It has been noticed that whenever a controversy erupts over a film, the attention and publicity happens exponentially. This is happening now with the poster of the movie Fashion Designer s/o Ladies Tailor. The poster is garnering mixed reactions.
While the commercial audiences are loving it, the feminists are breathing fire. However, the reactions or counter reactions are only leading to one thing, movie got free publicity and more attention. Bottomline is, it is certainly not looking like a Vamsy kind of movie as per few observers.