After completing his Masters, Sridhar was appointed as Joint Managing Director of his family's Lanco Infratech Limited and with in no time, Sridhar with his dynamic qualities rose to the position of the company's Managing Director and later, as its Vice-Chairman. However the interest and passion he always had for cinema made him walk towards Tollywood. He established Larsco Entertainment banner along with wife Sirisha in 2003.
The first film under their banner was Evadi Gola Vaadidi, a comedy film directed by EVV Satya Narayana. The film was a super success and even completed its silver jubilee. Larsco Entertainments’ second film was Style directed and acted by choreorapher turned director Raghavendra Lawrence. The movie was again a blockbuster and its Tamil dubbed version was also a decent success there.
However, Larsco Entertainments was not lucky with their third film,Viyyalavaari Kayyalu. The film starring Uday Kiran made them to taste failure for the first time. Later on they opted for a break of three years and came back in 2010 with Sneha Geetham. The film directed by Madhura Sridhar was rather an acclaimed film than a huge commercial success. After Sneha Geetham, they opted for one more break and came back with an out and out commercial potboiler like Potugadu (2013) starring Manchu Manoj which was a commercial success.